04
Aug
World Record Attempt
To celebrate the first birthday of M&M Pretzel, Mars Inc. has constructed what is supposedly the world's largest piñata. It's in the shape of an orange M&M and it will be unveiled Thursday 4th August 2011 at the 69th Regiment Armory on Lexington Avenue, mostly because it was the only space in Manhattan that could house it, said Jay Silva, the vice president of account management at Synergy Events, which designed and built the piñata. Mars is planning to break the Guinness World Record with this structure. The current holder of that title is a donkey piñata built to publicize Carnival Cruise Lines in South Philadelphia in 2008. The piñata is measured on volume: This pretzel is 121,279 cubic feet. (47 feet high, 68.5 feet wide and 37.67 feet deep, with a base of a fake ...
